Welcome to Wanderlust!

By Don George | July 31, 2013

When GeoEx decided to create an online literary travel magazine some five years ago, we carefully chose the name Recce. A primarily British slang term for “reconnaissance” or “reconnoiter,” Recce was perfect in meaning for our editorial venture, whose goal was “to explore a place to get to know it better.”

Since then, however, we’ve watched the word befuddle many, in both pronunciation and sense. As a result, when we decided to transform Recce from an online magazine to a blog, we also decided to give it a new name. Now, after many months of reflection and name-reconnoitering, we are happy to announce the rebirth of Recce as – Wanderlust!

Wanderlust is an equally resonant word that Webster’s defines as “strong or unconquerable longing for or impulse toward wandering.” This unconquerable longing underlies every venture GeoEx undertakes, and its spirit will inspire and infuse our blog’s robust combination of articles, interviews, slide shows, and book excerpts, all celebrating travel. We look forward to sharing our Wanderlust with you here!